Journal of Case Studies
The Society for Case Research
Dr. Milton Moore, a registered pharmacist and medical doctor, who originally started a skin care products business as an extension of his medical practice in dermatology, had personally managed Moore Unique Skin Care since its inception in 1999. Dr. Moore’s products were immediately promoted within the Houston police department, as well as other “uniformed” local and national organizations. By early 2007, after several delays, the business was granted distribution contracts with two major retailers although the development of Dr. Moore’s business relationship with a major shaving products manufacturer was deferred. In 2009 Dr. Moore obtained two patents for his shaving products. Due to these new business opportunities, the business grew and was relocated to expand its staff and warehouse. As a result of the rapid business growth, Dr. Moore was faced with determining methods of strategic expansion and financing to keep pace with the growth spurt.
Entrepreneurship, Strategy, Financing, Formation, skin care, pharmacists
Cynthia Beatrice Lloyd PhD and J. C. Papiernik (2013).
Facing Strategic Growth and Financing Options. Journal of Case Studies.31 (1), 35-44. The Society for Case Research.