Title

Better Living Through Medication: An Analysis of Direct-to-Consumer Advertising of Prescription Drugs

Document Type

Article

Publication Date

2008

Publication Source

Society for Applied Anthropology 68th Annual Meeting Conference Proceedings

Volume

68

Inclusive pages

140

Abstract

Direct-to-consumer advertising of prescription drugs has emerged asa potent force in constructing conceptions of health, illness, and medication inthe contemporary United States over the last decade. Based on an analysis oftelevision advertisements collected between June and August 2007, this paperwill argue that these ads tend to oversell the benefits of these drugs, downplaytheir potential side-effects, minimize the value of lifestyle change, and providelimited information about risk factors or the causes of a disease. [This is the full text of what is published in the conference proceedings.]

Keywords

odden, Prescription Drugs

Disciplines

Anthropology

 
 

Link to Original Published Item

http://www.sfaa.net/sfaa2008/SfAA2008Program.pdf