Title

An Innovative Dialogue about College Drinking: Developing an Immediate Response Technology Model for Health Promotion

Document Type

Article

Publication Date

7-2010

Publication Source

Communication Education

Volume

59

Issue

3

Inclusive pages

389-404

ISBN/ISSN

03634523

Peer Reviewed

yes

Abstract

New communication technologies, including personal response ‘‘clickers,’’ have become increasingly popular across college campuses as a way to promote a wide range of practices. This paper calls attention to the need for communication models that account for the usefulness of these new technologies, especially as they relate to health promotion, dialogue, and the (re)construction of social norms. Based on observational data from a health promotion simulation game, the authors developed an Immediate Response Technology Model. The model describes the usefulness of new communication technologies in promoting the dialogue and reflexivity necessary to co-construct health-related norms and practices.

Keywords

Dialogue, Technology, Health Promotion, Simulation Gaming

Disciplines

Communication

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