Title

Critical-Rhetorical Ethnography: Rethinking the Place and Process of Rhetoric

Document Type

Article

Publication Date

2011

Publication Source

Communication Studies

Volume

62

Issue

2

Inclusive pages

127-152

ISBN/ISSN

10510974

Peer Reviewed

yes

Abstract

Rhetorical scholarship has relied upon textual criticism as a method of examining discourse. However, in the critical turn, rhetorical theory and praxis have been reconsidered, especially in regard to the types and locations worthy of rhetorical examination. Looking toward vernacular rhetorical discourses, rhetorical scholars examine locally situated discourses as they articulate against oppressive macrocontexts. In this essay, I offer critical-rhetorical ethnography as a method for exploring such discourses in the field of argumentation, using the concepts of invention, kairos, and phronesis. The method offers rhetorical scholars a set of theoretical and methodological guidelines for observing and participating within vernacular advocacy. Finally, I use my time with the health advocacy group, DanceSafe, as an exemplar of the method, illustrating its ability to gauge rhetorical effects, advocacy, and learned wisdom.

Keywords

Critical Rhetoric; Ethnography; Kairos; Phronesis; Vernacular Studies

Disciplines

Communication

This document is currently not available here.

  Contact Author

Share

COinS