Author(s)

Wei LuoFollow

Document Type

Article

Publication Date

Spring 5-2012

Publication Source

Women’s Studies in Communication

Volume

35

Issue

1

Inclusive pages

68-95

DOI

DOI:10.1080/07491409.2012.667055

Publisher

Routledge

Peer Reviewed

yes

Abstract

This essay looks into the Web sites of representative cosmetic hospitals in mainland China and examines their rhetorical constructions of beauty norms for contemporary Chinese women in the promotion of cosmetic surgery. My analysis reveals the tension between Western and Chinese beauty ideals. I argue that the resistance and empowerment of the local industry in face of global impacts, however, camouflage the hegemonic power that creates new forces of oppression on the female body.

Keywords

body culture, Chinese Women, cosmetic surgery, gender ideologies, globalization

Disciplines

Communication | Critical and Cultural Studies | Gender, Race, Sexuality, and Ethnicity in Communication | International and Intercultural Communication

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