Women’s Studies in Communication
This essay looks into the Web sites of representative cosmetic hospitals in mainland China and examines their rhetorical constructions of beauty norms for contemporary Chinese women in the promotion of cosmetic surgery. My analysis reveals the tension between Western and Chinese beauty ideals. I argue that the resistance and empowerment of the local industry in face of global impacts, however, camouflage the hegemonic power that creates new forces of oppression on the female body.
body culture, Chinese Women, cosmetic surgery, gender ideologies, globalization
Communication | Critical and Cultural Studies | Gender, Race, Sexuality, and Ethnicity in Communication | International and Intercultural Communication
Wei Luo (2012).
Selling Cosmetic Surgery and Beauty Ideals: The Female Body in the Web site of Chinese Hospitals. Women’s Studies in Communication.35 (1), 68-95. Routledge.
Available for download on Wednesday, January 01, 2048