Title

Chinese Newspapers and Market Theories of Web Journalism

Document Type

Article

Publication Date

Winter 2005

Publication Source

Gazette: The International Journal For Communication Studies

Volume

67

Issue

4

Inclusive pages

359-371

Publisher

Sage Publications

Place of Publication

London, Thousand Oak, and New Delhi

Peer Reviewed

yes

Abstract

This article tests market-based theories of online journalism on the web editions of printed-page Chinese newspapers. It focuses on differentiation, defined as the extent to which a newspaper give its online readers internet-specific features with new content. The findings suggest a relationship between print circulation and the technical complexity that a newspaper builds or not into its online news content. They also are consistent with the notion of a global, perhaps capitalist-driven, template for web newspaper journalism. General theoretical rules for journalism are proposed.

Keywords

China, Chinese webnewspapers, journalism, market theory of news, online news, product differentiation, web news

Disciplines

Communication

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