Title

Introduction to Electronic Distribution for hotel management

Document Type

Book

Document Subtype

Textbook

Publication Date

Fall 9-12-2012

Place of Publication

iBookstore

ISBN/ISSN

978-0-9882078-0-6

Peer Reviewed

yes

Abstract

This book is intended for undergraduate students and professionals who seek to gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The text covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in the context of a rapidly changing landscape.

Keywords

revenue management, hotel, reservations, content management, payements, social media, marketing, channel management, lodging, resorts, hospitality

Disciplines

Business | E-Commerce | Hospitality Administration and Management | Sales and Merchandising

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