Title

Electronic Decison Aids and Consumers' Product Cue Utilization: The Effect of Sorting and Comparison Tools

Document Type

Presentation

Presentation Date

3-25-2011

Conference Name

Spring 2011 MBAA International/Marketing Management Association

Conference Location

Chicago

Peer Review

Contributed

Keywords

consumer, electronic, online, Internet, decision, product, cue

Disciplines

E-Commerce | Marketing

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