Title

Investigating Nation Branding Effects on Attitudes towards the Country's Products and Purchase Intention

Document Type

Article

Publication Date

2009

Publication Source

International Journal of Business, Marketing and Decision Sciences

Volume

2

Issue

1

Inclusive pages

114-127

ISBN/ISSN

19428162

Keywords

nations, branding, consumers, attitudes, product, purchase, Suntornpithug, karaatli, ma

Disciplines

Management Sciences and Quantitative Methods | Marketing

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