Title

Utilizing Mobile Marketing to Improve Customer Experience Anytime-anyplace: A Buyer-Decision Process Approach

Document Type

Article

Publication Date

2007

Publication Source

Journal of the Indiana Academy of the Social Sciences.

Volume

11

Inclusive pages

127-138

ISBN/ISSN

15227030

Keywords

Karaatli, Suntornpithug, mobile marketing

Disciplines

Management Sciences and Quantitative Methods | Marketing

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