Title

The Impact of Communication Media Characteristics on Information Acquisition and Favorability of Attitutdes Toward the Navy

Document Type

Book

Publication Date

2001

Publication Source

Pentagon Reports: Final Report A397793

Abstract

Contract Number: N00014-00-1-0769

Keywords

communication, media, attitudes psychology, information acquisition, recruitment, Navy, message processing

Disciplines

Management Sciences and Quantitative Methods | Marketing

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