Title
The Effects of Electronic Decision Aids on Consumers' Cue Utilization in Product Evaluations
Document Type
Article
Publication Date
Winter 2012
Publication Source
Journal of Marketing Development and Competitiveness
Volume
6
Issue
1
Inclusive pages
74-80
Publisher
North American Business Press
Peer Reviewed
yes
Keywords
electronic decision aids, consumer, online shopping, product evaluation, purcase decision, intrinsic cue, extrinsic cue
Disciplines
Marketing
Opus Citation
Gokhan Karaatli and Robert W. Veryzer (2012).
The Effects of Electronic Decision Aids on Consumers' Cue Utilization in Product Evaluations. Journal of Marketing Development and Competitiveness.6 (1), 74-80. North American Business Press.
http://opus.ipfw.edu/manage_facpubs/85
COinS
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