Title

The Effects of Electronic Decision Aids on Consumers' Cue Utilization in Product Evaluations

Document Type

Article

Publication Date

Winter 2012

Publication Source

Journal of Marketing Development and Competitiveness

Volume

6

Issue

1

Inclusive pages

74-80

Publisher

North American Business Press

Peer Reviewed

yes

Keywords

electronic decision aids, consumer, online shopping, product evaluation, purcase decision, intrinsic cue, extrinsic cue

Disciplines

Marketing

This document is currently not available here.

  Contact Author

Share

COinS