Title

Measuring End- User Satisfaction in the Design of Building Projects Using Eye-Tracking Technology

Document Type

Presentation

Presentation Date

6-2015

Conference Name

2015 ASCE International Workshop on Computing in Civil Engineering

Conference Location

Austin, TX

Source of Publication

Congress on Computing in Civil Engineering, Proceedings

Publisher

American Society of Civil Engineers (ASCE)

Volume

2015

Issue

January

Inclusive pages

564-571

Abstract

The importance of end-user participation in the design process of building and construction projects has been recognized and addressed by a number of researchers and practitioners. The main goal is to ensure that the project outcome meets the facility users' needs. In order to understand their needs, a variety of approaches (e.g. focus groups, workshops, and questionnaires) for the building end-users participation in the design process have been presented in the literature. Despite the contributions and practical features of these methods, they require a significant amount of time and effort to conduct and interpret the participants' responses. To overcome this limitation, this paper investigates the use of eye-tracking technology to measure and analyze end-user satisfaction. This study is carried out to test the hypothesis that the users' satisfaction of design variations is related to their visual attention. In other words, design alternatives with high level of users' satisfaction attract more attention. An experiment using four alternatives for the design of a façade is performed to test the effectiveness of eye-tracking technology. The design alternatives are developed and displayed in a virtual 3D environment. Participants are asked to rate their level of satisfaction with each alternative, while their interaction with the virtual models is recorded using eye-tracking. The results of the experiment are also demonstrated to domain experts to get a better understanding of the technology's potential and challenges.

Keywords

Structural design, Building design, Eye-tracking, Visual perception, Architectural design, Behavioral research, Design, Human computer interaction, Project management, Surveys Building and construction, End-user participations, End-user satisfactions, Eye tracking technologies, Virtual 3d environments

Disciplines

Construction Engineering and Management | Manufacturing

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