Title

Innovation Project Technology Information Processing and Performance: A Test of the Daft & Lengel Conceptualization

Document Type

Article

Publication Date

12-1992

Publication Source

Journal of Engineering and Technology Management

Volume

9

Issue

3-4

Inclusive pages

303-338

DOI

10.1016/0923-4748(92)90020-6

ISBN/ISSN

09234748

Abstract

This study applies the Daft and Lengel (1984, 1986) information processing model to a sample of 45 innovation projects. In characterizing innovation projects as an unfolding process, we suggest that project-related technological variety and analyzability become more problematic as projects progress, requiring more information processing. Findings partially support our contentions that managers will match information processing to the project context. Results show significant increases in the amount and richness of information used as projects move from idea generation to commercialization. Additionally, at commercialization there is a significant interaction between project analyzability and emphasis on rich information with respect to project performance. Managers of successful low-analyzability projects emphasize rich information more than managers of successful high-analyzability projects. Furthermore, among high-analyzability projects, managers of successful projects emphasize rich information lessthan managers of unsuccessful projects. In concluding, we discuss the practical implications of these findings for innovation project managers, along with directions for further research in this field.

Keywords

Information processing; Information richness; Innovation management

Disciplines

Industrial and Organizational Psychology | Organizational Behavior and Theory

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