Title

No One Wants to Chat with Bots: Building E-social Capital

Document Type

Presentation

Presentation Date

4-2017

Conference Name

Midwestern Psychological Association

Conference Location

Chicago, Illinois

Abstract

Businesses and entrepreneurs are using social networking sites (SNS) to widen their network and increase their e-social capital. However, advertisements and impersonal messages are perceived as alienating rather than relationship building. Thus, to build relationships, marketing messages should be crafted to be more personal, appealing to recipients’ individual interests.

Disciplines

Psychology

This document is currently not available here.

Share

COinS