Faculty Sponsor

Emily Horne

Document Type

Presentation

Department/Program

Psychology

University Affiliation

Huntington University

Abstract

This study examined if individuals treat denominations like product brands. It was hypothesized that people would be more loyal to a brand than to their church. Thirty college professors, 20 healthcare workers from Family Practice and Associates (a prestigious healthcare facility in Huntington), and 100 college juniors and seniors from Huntington University (a Midwestern Christian college) were selected using convenience sampling.

Presentation Date

4-9-2011

Included in

Psychology Commons

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