Chinese Newspapers and Market Theories of Web Journalism
Gazette: The International Journal For Communication Studies
Place of Publication
London, Thousand Oak, and New Delhi
This article tests market-based theories of online journalism on the web editions of printed-page Chinese newspapers. It focuses on differentiation, defined as the extent to which a newspaper give its online readers internet-specific features with new content. The findings suggest a relationship between print circulation and the technical complexity that a newspaper builds or not into its online news content. They also are consistent with the notion of a global, perhaps capitalist-driven, template for web newspaper journalism. General theoretical rules for journalism are proposed.
China, Chinese webnewspapers, journalism, market theory of news, online news, product differentiation, web news
Brian L. Massey and Wei Luo (2005).
Chinese Newspapers and Market Theories of Web Journalism. Gazette: The International Journal For Communication Studies.67 (4), 359-371. London, Thousand Oak, and New Delhi: Sage Publications.