Introduction to Electronic Distribution for hotel management
Place of Publication
This book is intended for undergraduate students and professionals who seek to gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The text covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in the context of a rapidly changing landscape.
revenue management, hotel, reservations, content management, payements, social media, marketing, channel management, lodging, resorts, hospitality
Business | E-Commerce | Hospitality Administration and Management | Sales and Merchandising
John C. Niser and Martha Coussement (2012).
Introduction to Electronic Distribution for hotel management.