International Journal of Entrepreneurship
Print ISSN: 1099-9264 Online ISSN: 1939-4675
We present a case study examining the development of university-entrepreneur partnerships at Indiana University Purdue University Fort Wayne (IPFW). In the initial contacts, stake-based trust was found to be a driving factor connecting IPFW and entrepreneurs. We examine the means by which mutual trust formed with the precursors of staked-based trust, shared values, and effective communication. The framework developed shows the results of this process at IPFW.
Management Sciences and Quantitative Methods | Marketing
Nichaya Suntornpithug and Zelimir W. Todorovic (2015).
Connecting Campus and Entrepreneur through Trust Building Process: An Initial Study toward Understanding University of the Future. International Journal of Entrepreneurship.19 (1), 74-87.