The Effects of Electronic Decision Aids on Consumers' Cue Utilization in Product Evaluations
Journal of Marketing Development and Competitiveness
North American Business Press
electronic decision aids, consumer, online shopping, product evaluation, purcase decision, intrinsic cue, extrinsic cue
Gokhan Karaatli and Robert W. Veryzer (2012).
The Effects of Electronic Decision Aids on Consumers' Cue Utilization in Product Evaluations. Journal of Marketing Development and Competitiveness.6 (1), 74-80. North American Business Press.