Past research has show differing factors in the development of perceptions in regard to Facebook. This research study looks at how these differing factors affect the perceptions of Facebook on a university campus. More specifically, this study compares the differences in perceptions university students have of Facebook to those of university professors, faculty, and staff.
Katie Fager, Ashley Hendrix, Seth Miller, and Chevonne Shaw (2011).
Facebook: Analyzing Its Perceptions on a University Campus.