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Faculty Sponsor

James Gabbard

Department/Program

Visual Communication and Design

Abstract

If you have paid attention to the news or social media lately, you’ll have seen that more and more people are turning to healthier more conscious products, mainly health food, but it doesn’t stop there. Using soap is an everyday thing and what soap is made out of should also be a top priority. Did you know that your skin absorbs an average of 64% of what is put on it? Through this project, I want to inform consumers of the dangerous chemicals used in soap making and also provide a product that is honest about the ingredients being used and where they are coming from. Being a mother myself I’m always looking for personal care products that are healthier, safer and gentle enough to use on my son’s skin. Too many times I am stuck deciding which product to buy because of the use of scientific terms on the ingredient list. I stand in the isle looking up each term to get a better understanding of what they are and then realize that some of the products that say they are “natural” aren’t as natural as they seem. This led me to create an all-natural soap company that utilizes a limited amount of ingredients with labels that are easy to understand, called Bliss Soap Company. The design of my soap labels help solve the problem of not knowing and understanding ingredients by using common names instead of the scientific term. This will allow the consumer to feel at ease when looking for a natural alternative. I used Illustrator to create vector images of the scents that are contained within each kind of soap. I also used Photoshop to create a unique background for each of the different scents, which allows the consumer to easily spot what they are looking for. I have created a website that allows easy access to purchase my soap while familiarize them with safe ingredients through the use of my blog. Soap should not be complicated or filled with chemicals. Read the ingredients; don’t assume that a product is natural because it’s printed on the label, get to know your soap.

Bliss Soap Company

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