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Visual Communication and Design
Chemicals found in mass-produced body sprays, deodorants, and lotions can cause allergic reactions and can contain cancerous properties. These chemicals can be avoided through natural ingredients including essential oils. The objective of this idea is to design a line of packaging for ingredients, entitled Elements, that can be used in conjunction to create natural products that are virtually free of allergens. Each kit includes the base ingredients to make the product, essential oils to fragrance it, and an empty container to store the final product. Glass jars are used for a majority of ingredient storage to promote recycling. There are 9 total kits, with three flavors, including Lavender Chamomile, Lemon Frankincense, and Eucalyptus Spearmint, along with three different product outcomes. These outcomes are body spray, lotion, and deodorant. The brand colors and design are specifically chosen to appeal to those of all sex and age. The importance is that those with allergies can obtain a product that is appealing to them and that works. The inspiration for Elements comes from my husband’s fragrance sensitivities and my desire to know what I use on my body. Both natural and artificial ingredients can cause allergies. Many popular perfumes, colognes and body sprays typically contain a dozen or more potentially hazardous synthetic chemicals, some of which are derived from petroleum. In my research, I’ve found that eleven percent of people had a reaction when patch-tested with a standard mix of fragrances used in cosmetics and grooming products. Sixteen percent of the population now reports sensitivity to environmental triggers such as strong odors, and five percent of those people report the symptoms are severe enough that they are made physically ill. Elements enables consumers to look at a product and know that they can avoid their allergen. Another option is to avoid an ingredient in an Elements’ packaged kit. Each kit is fragranced differently, so irritating essential oils can be substituted or completely avoided. Many articles I came in contact with stressed that contact allergies are mostly inflamed because of fragrance. In research about which fragrances to use, and likewise which to avoid, I found an article that laid out that compositae plants, or flowers, and colophonium, or pine and sap, fragrances contained a risk of allergy. I attempted to avoid these scents as much as possible but still diversify each kit with complementary fragrance. I envisioned each element of the created catalog and marketing material as if it were a part of a fully- functioning multi-level company. In doing so, I highly recommend users initiating a self- administered patch test to be completely aware of possible allergens in the product. In the future Elements could include finding sustainably sourced packaging and ingredients, and a recycling incentive. These aspects are also included in the material to express my wish for the complete concept of Elements.
Miller, Victoria, "Elements" (2018). 2018 IPFW Student Research and Creative Endeavor Symposium. 44.